Branding

What we can learn from the gin industry’s unboxing experiences

The craft gin market has exploded throughout the UK. Many of these brands have also mastered the art of branding. By doing this, their customers get some of the best unboxing experiences on the market.

While there are some incredible CBD manufacturers throughout the UK and Europe, there's always room for improvement. Here's what CBD manufacturers can learn from the gin industry.

It's all about the branding

With the number of craft gin brands on the market, many of them lean in on different branding experiences. Sure, giving your customers some of the best unboxing experiences on the market plays a huge part.

However, it's important to build your brand and to place emphasis on why it stands out from the rest.

For example, The Lakes Distillery in Cumbria leans into their traditional distilling methods. This distillery uses copper pots in their distillation process. Furthermore, their water is drawn from the Lake District National Park.

Not only does this make sampling their Lakes Gin an exceptional craft gin experience, but it also elevates it from its high-street gin competitors.

Drawing on whatever makes your brand unique — however small — shouldn't be underestimated. Whether it's the location of your business or the ingredients used in the manufacturing process, use this to help create a richer brand image.

Take, for example, The Cotswolds Distillery's Wildflower Gin. This distillery highlights the unique flavour profiles in their craft gin. By utilising a mix of cornflower, lavender, and orange, they've come up with a floral, fruity gin that's perfect for summertime.

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In addition to this, the Wildflower Gin comes in a bright red colour. This, in itself, is a statement. It's also a small feature that sets them apart on the shelves.

How CBD companies can step up their branding game

If you're a CBD manufacturer who hasn't given much thought to their branding process, fear now. We've come up with two ideas to completely revolutionise your branding process.

Focus on your packaging

Many CBD manufacturers seem to focus on their product, without giving much thought to their packaging. While this means that many products on the market are high-quality, the packaging might leave a lot to be desired.

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However, some CBD manufacturers, such as Dinner Lady, have optimised their packaging for the full customer experience. Each Dinner Lady CBD e-liquid label comes with a QR code.

When scanned, this QR code gives customers access to the certificates of analysis, assuring them that these products have been third-party lab tested.

Be descriptive

In addition to this, CBD manufacturers might also want to consider taking a more descriptive approach, when it comes to their products. Instead of simply telling customers that their hemp is naturally grown, consider following in the footsteps of these craft gin brands.

Consider getting more descriptive about the seed-to-sale process. While this might take a little more time and effort, we guarantee that this won't go unnoticed with your customers.

Give your customers the best unboxing experience

With everyone on social media these days, you can guarantee that an exceptional unboxing experience will most definitely make it onto Instagram. In fact, the #unboxing hashtag has no fewer than 1.7 million posts.

Giving your customers the best possible unboxing experience could very well land you in the most popular posts. An excellent example of this can be seen on the Salcombe Distillery Co. website. Their Rose Sainte Marie gin comes with a bottle of their Safe Harbour hand sanitiser.

That's a thoughtful gesture; one that'll go a long way with customers. Plus, the hand sanitiser is scented with Macedonian juniper, red grapefruit, and wild coastal botanicals — ingredients that wouldn't be out of place in a bottle of gin.

Creative unboxing ideas for CBD manufacturers

Most CBD manufacturers have a long way to go when it comes to giving their customers the best possible unboxing experience. However, a better unboxing experience gives new customers a better first impression of your brand. When you impress new customers, they're more likely to come back.

Focus on your packaging — branded boxes are a good first step. You could also invest in eco-friendly packaging materials. This isn't just a popular green marketing method; you'll also impress your environmentally conscious customers.

In addition to this, consider adding a customisable option to your products. If you manufacture vape pens, some customers might want their vape pens engraved. Giving your customers this option will undoubtedly make you stand out from other CBD manufacturers!

Key takeaways

The CBD industry has a lot to learn from craft gin manufacturers, especially when it comes to the best unboxing experiences.

However, by paying attention to detail, we have no doubt that CBD manufacturers can come up with some amazing, unique ways to unbox CBD products. At The Extract, we have no doubt that this can only elevate customers' CBD experience.

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Stephanie Fernandez

Stephanie Fernandez is a copywriter and content creator with a background in anthropology. When not writing, she can be found trying out new recipes or listening to true crime podcasts. She's enthusiastic about video games, rescue dogs, the American version of The Office, sneakers, and the Oxford comma.

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