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Kiwi CBD company’s sales surge during COVID

The Extract has always followed the lives of sports people who use CBD with great interest and we followed these great New Zealand legends in their field with that same great interest!

Over the last several months, Grayson Hart and Adam Ashe have seen a massive influx of revenue from their CBD business because of COVID-19 concerns. After many years playing rugby, the two men took a turn into entrepreneurship with their brand PureSport CBD.

Based in the United Kingdom, PureSport CBD grew out of a desire to help athletes recover faster and stronger. Both men spent many years getting battered and bruised in major rugby games around the world. For treatment, they were often prescribed opioids but aware of the dangers of opioid-addiction they decided to try natural remedies and found success.

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They then became the first CBD company in the world to have their products tested and certified by the Banned Substance Control Group.

In addition to soothing symptoms of inflammation, CBD has been anecdotally described as an anti-anxiety aid. In the year of lockdown and quarantines, the growing popularity of an anxiety-reliever is not that surprising.

Referendum and the future of PureSport CBD

In New Zealand, at the moment it is only possible to get PureSport CBD products through a prescription. There is an upcoming referendum with, unfortunately, no CBD-specific provisions. That said, Hart is confident that he will one day be able to sell his products freely in New Zealand.

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Speaking to News Hub in New Zealand he said, “I want Kiwi people to see this stuff is legit and it can help them”

We say try a little and increase only if you feel comfortable with CBD and believe its helping. Its always best to use a low dosage and then increase till you find what works for you, topicals for the skin for sports people or tinctures that people use on a daily basis in many walks of life are a good option.

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Stay safe and well during this time of Covid and play sports if it helps you relax but remember look after your body it's the only one you have!!

Take care and enjoy sport and all kit has to offer!

Jon Cosgrave

Jon is a content writer and copywriter. When not grappling with words, he grapples at jiu-jitsu. His fingers are in constant agony.

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